The Arts and Crafts movement was an English aesthetic movement of the second half of the 19th century that represented the beginning of a new appreciation of the decorative arts. It was one of the most influential, profound and far reaching design movements of modern times that quickly spread across America and Europe before emerging finally as the Mingei (Folk Crafts) movement in Japan.
Here at Seedlings we draw heavily upon the ideologies of this time and take inspiration from it's leading members such as William Morris, who felt that the 'diligent study of nature' was extremely important. He viewed the study of nature as the spiritual antidote to the decline in social, moral and artistic standards he witnessed around him during the industrial revolution and helped to revive a love of handcrafted, beautifully designed, pieces of art.
The movement advocated the reform of art at every level and across a broad social spectrum, turning the home into a work of art. Some of William Morris' original wallpaper and textile designs can be viewed here and find out more about the Arts and crafts movement here at the V&A museum.